GEO
What Is Generative Engine Optimization (GEO)?
A practical definition of GEO, what it actually involves, and where it overlaps with the SEO you're already doing.
· 7 min read
Blog
Notes from the work
No listicles or recycled news. Just what we've found works when improving visibility on search engines and AI assistants.
AEO
AEO vs SEO: What Actually Changes in Your Workflow
Answer Engine Optimization is mostly formatting discipline. Here's the concrete difference it makes to a content brief.
· 6 min read
SEO
How Long Does SEO Take? An Honest Timeline
Realistic milestones for months one through twelve, and the three variables that move them the most.
· 8 min read
Keyword Research
Keyword Clustering: Turning a List Into a Plan
How to group keywords by intent and SERP overlap so you stop writing four pages that compete with each other.
· 6 min read
SEO
The Technical SEO Checklist We Run on Every Site
Crawlability, indexing, Core Web Vitals, structured data and internal links — in the order we check them.
· 9 min read
Marketing
Google Business Profile: The Fields Most Businesses Skip
Completeness is a ranking factor in local results. These are the fields we find empty most often.
· 5 min read
Google Updates
Core Web Vitals: Five Fixes That Usually Work
Practical performance fixes that move LCP, CLS and INP without a full rebuild.
· 6 min read
AI Search
How to Track Whether AI Search Mentions Your Brand
A repeatable, low-cost method for measuring brand presence across AI assistants over time.
· 7 min read
Content Writing
When to Refresh Content Instead of Writing More
Refreshing an existing page is often the highest-ROI hour in a content program. Here's how to pick which ones.
· 5 min read
Want this applied to your site?
We turn the same thinking into scoped work: audits, keyword plans, content and technical fixes.