SaaS
B2B SaaS: 3.1× organic sessions in 7 months
A workflow automation platform with strong product pages but almost no middle-of-funnel content.
The problem
Ranked only for brand terms. 82% of blog URLs were thin or duplicated, and no schema existed outside the homepage.
What we did
- Keyword clustering across 640 terms into 14 topic clusters
- Rewrote 22 thin posts, consolidated 31 into 9 pillar pages
- Sitewide Organization, Website, Breadcrumb and FAQ schema
- Internal linking architecture from pillars to product pages
Results reflect this project only. Outcomes depend on competition, website quality and implementation speed.
SaaS performance · Last 7 months
Organic sessions
12,940 / mo
from 4,180 / mo
Ranking keywords (top 10)
268
from 37
Demo requests from organic
41 / mo
from 9 / mo
Avg. page load (LCP)
1.6s
from 3.8s
Organic sessions
4,180 / mo
12,940 / mo
Ranking keywords (top 10)
37
268
Demo requests from organic
9 / mo
41 / mo
Avg. page load (LCP)
3.8s
1.6s